British style, refined for the modern gentleman.
Runways flatter; beer gardens do not. We argue that the true measure of British menswear is how a jacket copes with drizzle, spilled stout and a crowded doorway in Soho — and which fabrics, weaves and cuts earn their round.
From Teddy boys draining their denims in the bath to today's selvedge revival, jeans have charted every shift in British masculinity. We trace six decades of denim and explain how to choose the one pair worth keeping for the next ten years.
Before a handshake is offered or a word exchanged, your footwear has already given its verdict. We argue that shoes are the most honest part of any British man's outfit — and rank the rotation that earns its keep.
Between June and September, the average British gentleman will face church services, marquees, garden parties and the races — often in the same fortnight. Here is how to build a three-piece capsule in fabrics engineered for our weather's mood swings.
Facial hair is a negotiation between geometry, industry and intent. We consulted a London master barber and sifted the evidence to help every man decide what — if anything — should grow between his sideburns.
On a rain-slicked platform at Clapham Junction, nothing betrays a man faster than the sad arc of a broken £3 brolly. We examine the unspoken hierarchy of British rain gear — and how to climb it without saying a word.
A drawer of forgettable watches serves a man far worse than a single considered timepiece worn every day. We make the case for the signature watch — and show you how to choose one at any budget.
From City chambers to Shoreditch studios, the British workplace has never been more sartorially confused. We propose a simple three-level framework that lets you dress correctly for any office, client meeting or Friday round.
A suit is not judged in a showroom but at 11pm in a crowded public house, pint in hand and forecast undecided. We make the case for clothing built to survive a proper British Friday — and question the cult of unwearable Instagram tailoring.
Most men sit in the barber's chair, mumble 'just a tidy up', and leave with whatever they're given. We consulted UK barbers to compile the questions worth asking, the jargon worth knowing, and the habits that turn a good haircut into a reliable one.
Britain's climate rarely cooperates, so your wardrobe needs to work harder. We've distilled the modern gentleman's wardrobe into twelve versatile pieces that handle morning drizzle, afternoon brightness and a chilly evening — without compromising on style.
Tweed and moleskin were once the preserve of country squires and working men alike. Today, they're back at the forefront of contemporary British style — and the revival looks built to last. We speak to the mills and stylists driving the renaissance.